Exceptional Health through Exceptional Care
Affordable health benefits for
small businesses in Grand Island, NE
Healthcare your team will use. At a price you can predict.
Give your team unlimited primary care, direct access to their doctor, labs and medications at a fraction of retail.
One flat monthly fee. No claims. No surprise bills.
Serving small businesses in Grand Island, Kearney, Hastings, and surrounding central Nebraska communities.
You’re paying more every year for a benefit your team uses less.
Premiums climb. Deductibles climb. And the people who work for you still put off going to the doctor, because the copay stings and the appointment is three weeks out.
Small problems get bigger. People miss work. And when the renewal letter arrives next fall, the number goes up again.
There’s another way to take care of your team. It’s called Direct Primary Care, and it’s built for small businesses that have been priced out, frustrated, or both.
Direct Primary Care, or DPC, is healthcare without the insurance company in the middle. Your business pays a flat monthly membership for each enrolled employee. In return, they get unlimited access to their doctor, longer appointments, and dramatically lower costs on labs, procedures, and medications.
It can pair with a high-deductible health plan to stabilize your overall benefits costs. Or it can stand alone, for businesses that haven’t been able to offer health benefits at all. HSA and FSA plans can also be utilized.
Either way, your team gets real, ongoing care from a doctor who knows them.
Real access. Real time. Real care.
With a Vitality Family Healthcare membership, your team gets:
Priority appointment access, in person or virtual
Labs and medications at a fraction of retail
30 to 60 minutes with
Dr. Peterson, no rushing
Care for the whole family, from newborns to seniors
Direct text, call, and email access to their doctor
No copays. No deductibles.
No surprise bills.
The result is a benefit your people will use, because nothing is in the way of using it.
Simple, predictable pricing.
Membership is billed monthly with rates based on age. There are no contracts and no setup fees.
0-18
19-39
40-49
50+
The math that makes this work.
When your team can get care directly from their doctor, without the billing middleman, the numbers shift dramatically. Here’s what some common services cost as a Vitality Family Healthcare member compared to a traditional facility.
Skin biopsy
(punch, shave, or excision)
Member cost | $75
Typical outside cost | $225 - $800
Plantar fasciitis
injection
Member cost | $70
Typical outside cost | $400 - $800
Laceration repair
Member cost | $50
Typical outside cost | $400 - $1,000+
Carpal tunnel release
(single side)
Member cost | $1,800
Typical outside cost | $2,550 - $7,200
Joint injection
Member cost | $70
Typical outside cost | $400 - $1,200
Newborn Frenectomy
(tongue tie release)
Member cost | $30
Typical outside cost | $500 - $1,500+
Labs and medications follow the same pattern. Common lab panels run a fraction of what a hospital outpatient lab charges, and most prescriptions are dispensed at or near wholesale cost.
Multiply those savings across a team of 15 or 25, across a year, and the picture starts to change.
Questions we hear from
local small business owners
Do my employees have to drop their current insurance?
No. Most employers pair a Vitality membership with a high-deductible health plan. The membership handles everyday care. Insurance is there for the bigger things: hospital stays, surgeries, specialists.
Is there a long-term contract?
No. Memberships are month-to-month.
Do I have to offer it to every employee?
No. You can offer it as a voluntary benefit.
Can I offer this if I don’t currently provide insurance at all?
Yes, and this is one of the most common reasons small business owners come to us. For many businesses, a Vitality membership is the first real health benefit they’ve ever been able to offer their team.
About Dr. Peterson
Dr. Jacob Peterson is a board-certified family physician who grew up in Atkinson, Nebraska, and trained at the University of Nebraska Medical Center. He founded Vitality Family Healthcare in 2023 because he believes healthcare should be personal, affordable, and built around the patient, not the billing code.
Whether you come to him as an individual or through your employer, you get the same care: time, attention, and a direct line back to him.
Let’s see if this fits your business.
A 20-minute call with Dr. Peterson is the best way to find out whether a Vitality Family Healthcare membership makes sense for your team. No pressure, no pitch deck. Just a conversation about your business, your team, and the math. Fill out the form below or call the clinic directly at 308.865.0730 to start the conversation.